Web Service｜Yamaha Music Members

Membership Website Renewal
for All Music Enthusiasts

Yamaha Music Japan’s membership website is tailored for music　enthusiasts and existing Yamaha customers, providing a diverse　range of music x life related information. By implementing new　design guidelines during the renewal process, we resolved brand identity and incohesive design dilemmas addressed by our client.　The UI/UX design now embodies the Yamaha brand identity,　executed on a simplified layout that ensures smooth access for users　of all ages.

Project Timeline and Scope

Exploring the Core Issues for Brand Clarity

The three-month production period for Yamaha’s website encompassed comprehensive tasks, from redefining the information architecture and implementing UI/UX design, to coding and CMS construction. The website prioritises accessibility for users of all ages, while presenting a layout that embodies the essence of Yamaha’s brand identity. The primary goal was to create a user-friendly design that appeals to a diverse audience of music enthusiasts across all age groups and genders.

Client Dilemma

A Design to Embody their Creative Vision

Prior to the renewal, the website suffered from an inconsistent tone due to the various imagery and content created by separate departments. The client also emphasised their preference of integrating the existing Yamaha’s creative guidelines into the new website.

Throughout the project, our focus was to align Yamaha’s creative guidelines to the new enhanced visual elements, incorporating photographs and illustrations that vividly communicate their brand identity. We also concentrated on establishing a unified format for a cohesive look and feel across the website. Our emphasis on designing with a long-term perspective ensures the sustainability of these designs over an extended period of time.

Our Design

Yamaha’s Devotion to Reach All Music-Loving Generations

One of our key strengths is identifying areas for improvement. While a complete rebranding wasn’t necessary for this project, we proposed and strategised an approach to address all their requirements. Our goal was to create a user-friendly website that resonate with a wide audience, reflecting their brand identity. Yamaha’s creative guidelines featured prominent photographs and graphics, along with distinctive typographic elements and colour schemes. Taking these into account, our in-house team successfully addressed and polished all of these elements. By implementing a layout with large images, extended typography and graphics aligned with the brand book, we established a neutral site accessible to all.

Overview

Ensuring Design Sustainability Through
Regulated Layouts

To maintain the original design goals and prevent the need for frequent layout adjustments, we implemented few design regulations for the renewed website. These regulations encompass simple design principles and web structural guidelines, along with predefined templates for page titles, headings, and buttons. This preventative measure ensures minimal disruption to the layout when new content is added across various departments. By adhering to these design rules, we guarantee a cohesive design structure of the website even as the content continues to expand.